- Win the customer’s heart
- Reliable conduct with all stakeholders (Customers, Suppliers, Employees, Government and Society at large)
- Work harder than everyone else and strive to be the best
- Creativity, ambition and continuous improvement
- Social responsibility
- Maintain an entrepreneurial spirit
- Respect, develop and empower our people
- High morals, honesty, trust and integrity
- Accountability in action and timely delivery
- Continuous measurement and learning
- Speed of work, fight bureaucracy and remove superfluous work